Case study: is garcinia cambogia on a powerful decline?

Chances are you’ve never heard of the Malabar tamarind, but you probably know it by its other name: Garcinia cambogia. It’s a natural weight-loss supplement that’s enjoyed lightening fast media exposure and subsequent sales. It’s all over TV and the internet and people are buying it left and right.

Touted as a miracle cure for being overweight, this powdered fruit is said by some to prevent the absorption of fat in the body. Not only that, but its proponents claim it also suppresses appetite. They also claim mood improvement, thereby ending stress eating.

The rise and fall of Garcinia Cambogia as a weight loss supplement

Almost unknown two years ago, it’s now a household name. More people have a bottle in their kitchen cupboard than you think, if a popular New York Times columnist is any indication (1).

Before 2013, nobody knew what Garcinia Cambogia was. Then, it burst upon the scene, rose quickly to prominence, and has now fallen to half the interest it once had, according to Google Trends. See for yourself:

You can see without question a noticeable spike and a dramatic fall-off of interest in the pill. Why the sudden rise and fall of Garcinia Cambogia, and does it do anything?